By Sean Goudelocks
Ninety percent of all book sales are from less than ten percent of all books published in a year. Of the hundreds of thousands of books published annually, how do you make sure your book is one of those received by the market as certified hits? The answer is a well-planned and brilliantly executed marketing plan.
In light of this fact, many book marketing services have mushroomed over the years, all promising the best marketing schemes to take your book on top of that bestseller list. But how do you choose which book marketing service is most effective? Read further to find out.
The top book marketing service employ the most effective book-selling strategies known traditionally and innovate new marketing schemes that go with the tide of change the world has seen over the years. They offer a broad array of marketing services ranging from the writing of press releases announcing your book to creating customized flyers to setting up book signing events. Some book marketing services even have specialized teams to take care of public relations to further publicize your book. Others provide a list of popular book contests you can enter your book in, to earn more recognition and boost the good reputation of your book. Some have links with groups organizing book shows where you can exhibit your work and still others arrange for speaking engagements so you can personally promote your book.
In choosing the most effective book marketing service, take note that they include not only the above mentioned options but also take advantage of the flourishing technology your potential readers frequently access. You must have noticed how pages in social networking sites such as Facebook can spread information like wildfire; or how websites that feature your book can infinitely multiply the number of people who are informed about it. This is the age when people first turn to their computers for the answers to their needs before taking on the streets to scour for them. Therefore, look for a book marketing service that include optimizing your book’s website for better visibility online, posting articles or parts of your book on relevant webpages for more audience, or assisting you in creating e-book or audiobook versions if you wish.
Amidst all these options, you as the author are the best decision-maker as to which strategies will most catch the attention of your target readers. Therefore, the best book marketing service is those that offer a wide variety of marketing strategies, teach you the basics of each, offer professional consultation services, and allow you to tailor your own marketing plan according to your budget and needs. No two books are absolutely the same but getting readers to buy your book instead of another with the same topic can be tricky. The content of your book is only half of what can take it to the top. For it to be massively influencing, you need the best book marketing services by your side.
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